SEE NEW DZHUS COLLECTION AT BERLIN FASHION WEEK THIS JULY
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Our Philosophy
Basics ≠ Basics & Sophisticated ≠ Serious
SEO and algorithms shouldn't dictate creativity
Identity is created, not bought
Only you can define yourself
Making of
Created by
Duncan McKenzie
Co-Founder & Owner
Duncan’s design career started the moment he could grip a crayon without eating it!
A graduate of Otis/Parsons and recipient of the prestigious Silver Thimble Award, Duncan has spent more than three decades designing premium apparel for some of the world's most recognized brands, including an extensive tenure at Ralph Lauren, where he served as Senior Design Director of Sweaters.
His experience spans knitwear, textiles, tailoring, sportswear, patternmaking, merchandising, ready-to-wear, and brand management, but titles have never been the interesting part.
What drives him is solving problems through design. Finding the right fabric, perfecting a silhouette and making something feel effortless when an enormous amount of work went into making it that way.
His philosophy is simple:If someone reaches for the same piece every week without thinking about it, you've done your job.
Dheeraj Khanna
Co-founder & Creative Director
Got into the apparel industry by desperation in 2006 (He was dating a woman way out of his league and needed money to take her out)
Ended up liking it. Found it to be an incredible intersection of Creativity, Technical skill, and Economics
Has worked across all segments, price points, departments, and positions in Apparel. 100% poly to 100% cashmere and everything in-between.
Currently, he is interested in utilizing Unique visual identity, Narrative based branding, and a storytelling approach to Apparel
Because he is...pardon our french...fucking bored of mass market fashion being dictated by social media algorithms.
5x MICHELIN Star restaurant patron & 2x Academy Award viewing party attendee
Beloved by Mosquitos and garbage wasps
Check us out on Instagram. Other socials coming soon.
